Platform X introduces "Paid Collaboration" tag feature to enhance content transparency

BlockBeats News, March 2 — Social platform X announced the launch of a new content disclosure feature, introducing the “Paid Partnership” label to enhance platform transparency.

According to official statements, creators can now clearly indicate whether their organic content is paid or incentivized by a third party without needing to add “ad” or “sponsored” labels in the text.

X Creators stated that the platform aims to reflect the “true pulse of humanity,” with transparency as one of its core principles. Undisclosed promotional content erodes users’ trust in the timeline. A clear labeling system helps strengthen the platform’s credibility and protect the integrity of the “global public square.”

The feature is currently available on iOS and the web, with the Android version expected to launch the next day. The platform also updated the “Paid Partnership Policy” to clarify disclosure standards.