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There are two types of top-tier marketing, with a hierarchy:
Type 1: Skill, sophisticated communication
Depends on timing, narrative perspective, emotional value provision, etc., packaging it to be "heart-touching."
Type 2: Dao, broad reach
No need for packaging; the product itself is advertising. Marketers are also product creators, precisely reaching demands, objectively presenting the product, and ensuring widespread outreach.
Top CEOs focus on products, understand marketing but don't need low-level marketing: like Elon Musk.