Tether invests $1.174 billion to acquire Serie A giants, betting on the digital transformation of the football industry

Stablecoin leader Tether recently announced an eye-catching strategic investment plan. The cryptocurrency company has extended an olive branch to Italy’s top football club Juventus, planning to inject approximately €1 billion (over $1.174 billion) into the club. The company has officially submitted a takeover proposal to acquire the 65.4% stake held by Exor in Juventus. Once approved, Tether will also launch an equal tender offer to other shareholders.

Traditional Sports Meet Crypto Giants: Considerations Behind Strategic Layout

Tether’s move reflects a strong optimism about the future development of the football industry. CEO Paolo Ardoino pointed out in public comments that Juventus not only represents a professional football club but also symbolizes Italy’s excellence. This Serie A powerhouse has decades of operational experience and a vast global fan base.

In Ardoino’s view, the international competitiveness and brand value represented by Juventus precisely mirror Tether’s own position in the global financial sector. The company emphasizes its solid financial foundation, sufficient to support long-term operational investments after the acquisition, and provides funding support for the club’s various operations through stablecoins.

Football Industry on the Rise: Technology-Driven Business Model Transformation

Tether’s investment logic in the football industry is clear: this traditional sports field is entering a new era driven by technology, international capital, and global media. Maintaining club competitiveness requires not only investment in transfer markets but also sustainable growth through technological innovation.

As Italy’s most influential football club, Juventus’s ability to generate revenue is undeniable. In 2018, the club made a record-breaking €100 million (about $117.4 million) transfer to Cristiano Ronaldo, setting a new record for transfer fees for players over 30. Over the years, this team has fiercely competed with European giants such as Real Madrid, Barcelona, Borussia Dortmund, AC Milan, and Inter Milan, and frequently faced top Premier League teams like Chelsea and Liverpool, with high international recognition.

Signal of Crypto Capital Flooding into Sports Industry

Tether’s investment marks the official entry of cryptocurrency companies into the operational level of traditional sports. From financial support to strategic control, this stablecoin issuer demonstrates its determination to treat football as a long-term asset allocation. As digital development of surrounding industries like football anime progresses, the commercial value development space for clubs is also continuously expanding.