Recently, a phrase has been circulating in the community, resonating with many project teams—some even feel it hits a nerve. The core logic of this statement is actually quite straightforward: truly valuable projects will be proactively approached by exchanges; those still seeking listings through intermediaries need to ask themselves if something is wrong.

Does it sound harsh? But upon reflection, it precisely reveals the most fundamental survival rule in the crypto market.

**Why are listing fees so expensive? Because most projects haven't figured it out**

Whenever listing fees are mentioned, project teams start complaining: "Why does it cost so much?"