The emergence of low-price e-commerce platforms has indeed improved the shopping experience and eased the daily expenses for many people. However, when the entire industry follows the trend of low prices, problems arise—the relentless price competition becomes the main theme, consumers enjoy short-term benefits, but in the long run, they will have to pay for the distorted development of the industry.

Merchants' profits are severely squeezed, product quality assurance becomes impossible to guarantee, and the phenomenon of bad money driving out good is becoming more and more obvious. The entire industry's upgrade and iteration have almost come to a halt. Even someone who has been in e-commerce for nearly twenty years can feel that the current industry environment is much worse than before.

In fact, a truly healthy ecosystem requires diversification. There must be platforms that meet basic needs, and space should also be reserved for quality-oriented services. Looking at the Sam's Club membership model abroad, this high-quality, membership-based online counterpart still has gaps in the domestic market. At the same time, physical supermarkets that insist on quality, service, and reputation—if they can be widespread across the country and form a healthy competition between online and offline channels—can truly promote the healthy development of the entire retail ecosystem.

Platforms, merchants, and consumers all need to find a win-win balance point, rather than falling into an endless vicious cycle.