Leaked influencer reward chart exposes the opaque reality of cryptocurrency marketing

There has been a seismic shock in the cryptocurrency community. The leaked influencer compensation list revealed how top influencers earn huge sums through paid promotions while almost never disclosing this fact. This list, which includes over 200 accounts, has become a catalyst for increased calls for transparency in the industry.

The leaked influencer roster detailed wallet addresses and specific compensation amounts. The highest payout was $20,000 per post, and even smaller accounts reportedly demanded around $500 for a single tweet. The most shocking aspect is the lack of disclosure. Out of more than 160 accounts, fewer than 5 explicitly labeled their posts as sponsored, meaning over 95% of paid posts appeared organic.

The Impact of the Leak of Over 200 Influencers’ Pricing List

On-chain investigator ZachXBT shared documents showing each influencer’s requested fees, preferred payment methods, and wallet addresses. Fees varied widely: top-tier influencers demanded up to $20,000 per post, while smaller accounts charged around $500 per tweet. There were also discounted packages for multiple posts or videos, indicating organized marketing operations.

The most serious concern is that nearly all posts concealed their promotional nature. Regulatory agencies like the Federal Trade Commission (FTC) and the Advertising Standards Authority (ASA) require clear disclosure of sponsored content. Yet, fewer than 5 out of over 160 accounts explicitly labeled their posts as sponsored, suggesting most viewers likely believed paid posts were organic. The use of direct wallet transfers also indicates funds moved without formal contracts or oversight.

The Transparency Issue Raised by Attity’s $60,000 Compensation Explanation

Among those on the leak list was the prominent influencer Attity. His Solana wallet and a $60,000 figure were listed, making him one of the highest-paid influencers.

Immediately after the leak, Attity issued a statement acknowledging receiving $60,000 but clarified it was not for a single post. Instead, he claimed it was compensation for a platform-wide marketing campaign over several weeks. According to him, he was initially hired for general marketing tasks, then later asked to create threads, memes, and comments. Eventually, he was also asked to post about a presale, and he admits he should have disclosed the compensation at that point.

Attity stated that he was specifically instructed to make posts that appeared “organic” and emphasized he had no intention of harming followers. However, he also apologized for the lack of transparency. He claimed that after the presale failed, he was threatened by the client, indicating complex circumstances. His comment that “rug pulls didn’t happen, and no one was harmed” strongly reflects investor concerns over losses.

Risks of Influencer-Led Speculative Booms for Investors

The leaked influencer compensation list symbolizes the reality of paid marketing in the crypto market. Industry experts warn that this system operates effectively without accountability.

In the crypto space, influencer endorsements have repeatedly caused token prices to surge dramatically. For example, the CR7 meme coin linked to Cristiano Ronaldo skyrocketed to a market cap of $143 million before collapsing. Many influencers who promoted it deleted their posts and erased traces of involvement. In another case, Argentine President Javier Milei promoted a token called $LIBRA, which sparked political controversy and later allegations of fraud.

This normalization of undisclosed promotions makes it difficult for small investors to distinguish between genuine enthusiasm and paid marketing. The leaked list shows that this business operates systematically and organizationally, yet remains hidden from public view.

Regulators emphasize that even labels like “marketing” can violate guidelines if undisclosed promotions are involved, potentially misleading investors. Moving forward, increased transparency—such as the release of influencer compensation lists—will likely lead to stricter enforcement of advertising standards in the digital asset sector.