Schwab Targets Youth Market with New Custodial Accounts

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Charles Schwab is launching new custodial brokerage accounts for teenagers aged 13-17 to foster financial literacy and acquire long-term clients. This initiative allows young investors to trade stocks, ETFs, and fixed-income securities under supervision, while prohibiting speculative instruments. The move is part of Schwab’s strategy to engage younger demographics, as evidenced by a declining average customer age and fractional share credits for financial education.

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