In crypto, having a great product doesn’t necessarily mean it will become popular—a lot of projects get buried under being “too complicated.” Teams that can explain complex logic in one sentence and make people understand the value in three seconds are already ahead at the starting line.

For investors, this is actually an opportunity. If you can understand a project early during PMF, when founders are still refining their narrative, you’re essentially getting ahead and capturing the attention dividend.

Once the narrative is formed, users suddenly get it, KOLs start discovering it, the community begins discussing it, and capital flows in. From the outside, it looks like the project “suddenly went viral,” but in reality, it’s just the first time the value has been clearly communicated.

Sometimes, it’s not that the product isn’t good enough, but that no one knows why it’s worthwhile. Those who can see the value early and help articulate it will be the first to stand at the starting point of momentum.