The browser wars are getting a fresh twist. OpenAI and Perplexity are making their move with AI-native browsing experiences, betting everything on integrated intelligence from the ground up.

But here's the thing - those established players from the search giant and the open-source foundation? They're not exactly sitting ducks. Years of optimization, massive user bases, and battle-tested infrastructure still count for something.

It's basically David versus Goliath, except David has cutting-edge AI and Goliath has a billion users who already know how to clear their cache. The AI-first approach sounds revolutionary until you remember that switching costs are real and habits die hard.

Who wins this round? Probably depends on whether people actually want their browser to think for them, or if they just want the damn thing to load faster.