There's mounting pressure on startup founders these days—building isn't enough anymore. You've got to show up, build a presence, become a voice people actually listen to. The game's shifted. If you're not visible, you're basically invisible, even with a solid project. It's not just about the tech or the team now; it's about whether anyone knows you exist. That personal brand thing? Yeah, it's becoming non-negotiable for founders trying to break through the noise.