On December 2, the world’s second-largest asset manager—Vanguard—suddenly announced that their US brokerage platform will begin supporting trading of crypto ETFs and funds. That’s right, Vanguard, the company once known for its toughest and most conservative stance against cryptocurrencies.
Here are a few key details. This time, they’re opening up to third-party products, like BlackRock’s IBIT, but won’t be launching any crypto-related products of their own for now. These crypto ETFs will be classified as “non-core assets”—roughly on par with how gold is positioned: not the star of an investment portfolio, but worth some allocation.
The numbers are even more striking: Vanguard manages about $11 trillion in assets and serves over 50 million brokerage clients. Now, all these people can directly buy Bitcoin ETFs, Ethereum ETFs, XRP funds, and Solana-related products in their accounts. Of course, forget about meme coins—they only recognize “investment-grade” mainstream cryptocurrencies, and these products must comply with US regulatory frameworks.
Why is this such a big deal?
Because Vanguard used to be Wall Street’s most hardcore anti-crypto camp. If even they’re relenting now, what does that tell you? Customer demand and market reality have become too powerful to ignore. This isn’t just a simple business adjustment; it’s a landmark moment that marks the fall of a major ideological stronghold.
Simply put—the wall between the traditional financial world and the crypto world just crumbled a whole lot more.
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ThatsNotARugPull
· 12-11 10:51
Wow, Vanguard has really bowed down. Traditional finance has completely admitted defeat now.
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PaperHandSister
· 12-11 07:24
Damn, even Vanguard has surrendered? Traditional finance really can't hold back now.
View OriginalReply0
BlockchainRetirementHome
· 12-09 19:26
Damn, even Vanguard has surrendered. Now Wall Street will really be forced to join in.
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GasFeeCrier
· 12-09 19:25
Damn, even Vanguard is starting to give in—traditional finance really can’t hold on anymore.
$11 trillion, 50 million clients jumping in directly, this wave of disruption is about to get real.
But I bet five bucks that next month the mainstream financial media will flip and start going bearish again.
Vanguard was really the last stronghold, now that it’s been breached, are there still people who don’t believe in this bull run?
Honestly, I didn’t expect this news to drop, even though it was about time.
Capitalists talk tough, but their money doesn’t lie.
50 million people—how could liquidity not take off?
Damn, once traditional finance gets involved, regulatory intervention won’t be far behind.
Vanguard’s move—did they see something?
Is this a win for DeFi, or is CeFi finally admitting defeat?
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GmGnSleeper
· 12-09 19:18
Damn, Vanguard really compromised. Traditional finance really can't stop this now, can they?
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GasWaster
· 12-09 19:15
wait so vanguard's finally gonna let boomer money touch spot btc... 11 trillion AUM means we're about to see some gnarly network congestion, gas fees bout to moon fr fr
Reply0
SerNgmi
· 12-09 18:59
Damn, Vanguard has really surrendered. Now traditional finance really can't hold back anymore.
Wall Street just dropped another bombshell.
On December 2, the world’s second-largest asset manager—Vanguard—suddenly announced that their US brokerage platform will begin supporting trading of crypto ETFs and funds. That’s right, Vanguard, the company once known for its toughest and most conservative stance against cryptocurrencies.
Here are a few key details. This time, they’re opening up to third-party products, like BlackRock’s IBIT, but won’t be launching any crypto-related products of their own for now. These crypto ETFs will be classified as “non-core assets”—roughly on par with how gold is positioned: not the star of an investment portfolio, but worth some allocation.
The numbers are even more striking: Vanguard manages about $11 trillion in assets and serves over 50 million brokerage clients. Now, all these people can directly buy Bitcoin ETFs, Ethereum ETFs, XRP funds, and Solana-related products in their accounts. Of course, forget about meme coins—they only recognize “investment-grade” mainstream cryptocurrencies, and these products must comply with US regulatory frameworks.
Why is this such a big deal?
Because Vanguard used to be Wall Street’s most hardcore anti-crypto camp. If even they’re relenting now, what does that tell you? Customer demand and market reality have become too powerful to ignore. This isn’t just a simple business adjustment; it’s a landmark moment that marks the fall of a major ideological stronghold.
Simply put—the wall between the traditional financial world and the crypto world just crumbled a whole lot more.