The explosion of online sports betting has forced NCAA—America's college sports watchdog—into an uncomfortable position. They've had to massively scale up their enforcement operations, not just to keep games clean, but to shield student-athletes from harassment by angry bettors. It's a messy situation: the integrity monitoring alone requires constant surveillance, while complaints about gamblers harassing players have skyrocketed. Traditional sports are now wrestling with problems the betting industry created, and the enforcement machinery keeps growing to match the chaos.