You know what's wild? Some prediction market platforms lucked into having a name that basically IS the category. Like when people say "I'm gonna check the odds" - they're not saying the platform name, they're just... going there. That's not marketing genius, that's linguistic lightning in a bottle.

Think about it - the best moats aren't tech stacks or liquidity pools. They're when your brand becomes the verb. When normies and degens alike default to one destination because the name literally describes what they're doing.

That kind of brand equity? You can't buy it with a Series B. You either nail it at inception or you're forever explaining why your platform is "like that other one but better." The prediction market space learned this lesson the hard way.