Time to call out what's really happening here. Some of these so-called influencers? They're not helping retail—they're part of the problem. You see them hyping projects one day, radio silent the next when things go south. Who pays the price? Not them.

The trenches are getting wrecked while certain voices keep playing the same game. Pump the narrative, dump the bags, rinse and repeat. Maybe it's time we stop giving them the attention they clearly don't deserve.

Just saying—not every loud voice deserves your follow.