Aegon's pivoting their revenue model in an interesting way. They're banking on structured products to pull in fresh capital, which should pump up those asset management fees from external clients. Classic move when you need to juice margins without overhauling your entire operation. The structured securities angle makes sense given current market appetite for yield-enhanced instruments.

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ImpermanentPhobiavip
· 15h ago
Can structured products attract new users? Sure, but these days, who still believes in that...
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AirdropBlackHolevip
· 15h ago
NGL, Aegon’s move is quite clever. It directly blocks the windfall in the yield market. Without changing the core business, they can make an extra profit. Structured products are indeed attractive.
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fomo_fightervip
· 16h ago
Structured products are indeed a cliché, but for Aegon, it might really be their only option—just trying to survive on fees.
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StillBuyingTheDipvip
· 16h ago
Honestly, the structured products are back again. Every time there's a slight market fluctuation, they rely on this to survive. How long it can last is really hard to say. This wave from Aegon is probably betting that people still want to chase yields.
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