The market keeps serving up the same lesson, yet few seem to learn. Spot a buzzword in some tweet? Immediately launch a token around it. "Flywheel" gets mentioned? Boom, ticker created. This pattern repeats itself week after week with hundreds of new tickers.

What's fascinating is how little thought goes into most of these plays. There's barely any attempt to understand what's actually being communicated or whether the concept has substance. The reflex has become automatic: see trending term, tokenize it, hope for quick gains.

Maybe it's time we pause and ask ourselves what we're actually building here. Not every word deserves its own ticker. Not every hype cycle needs another token. Sometimes the real alpha is knowing when NOT to ape in.