Sure, Polymarket and Kalshi are grabbing all the headlines right now. But here's what most people are missing: the real gold rush might be happening with the smaller teams building niche products on top of these platforms.

Think about it. While everyone's watching the giants, there's this massive gap waiting to be filled—hyper-specific prediction markets that actually feel fun to use. We're talking gamified interfaces, token incentives, and experiences tailored for regular users who don't want to wade through complicated setups.

The infrastructure's already there. What's needed now? Creative builders who can take that foundation and craft something people actually want to engage with daily. Targeted communities, micro-markets, reward mechanisms that make sense. That's where the next wave of opportunities lives.