The prediction market space is witnessing an intense showdown lately. Kalshi and Polymarket are going head-to-head in what's becoming one of the most aggressive marketing battles we've seen in this sector. Both platforms are pouring serious resources into user acquisition and brand visibility campaigns.



The competition is relentless – seems like every day there's new promotional activity from one side or the other. These platforms are clearly fighting hard for market dominance in the prediction markets vertical. The amount of capital being deployed into marketing initiatives is honestly impressive, though it makes you wonder about the unit economics behind all this spending.

For users and observers, it's actually an interesting case study in how Web3-adjacent platforms are adopting traditional growth tactics. The winner here might just be whoever can sustain this burn rate the longest while building genuine product-market fit.
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • 6
  • Repost
  • Share
Comment
0/400
DeFiChefvip
· 12-12 07:50
The money-burning battle is back again, feels like it's just a matter of who dies first... Can this unit economics really work? It's a bit like the big exchange melee in 2017, in the end, it's still about the product itself. Kalshi and Poly are really intense, flooding the screens with marketing every day, do users really care? How big a slice of the cake can prediction markets make? No one knows. With such a large marketing budget, how high does the conversion rate need to be to survive? It's another money-burning strategy to acquire users. When will Web3 learn to compete normally? Both are gambling big, this is true "prediction"... predicting who will go bankrupt, haha. It feels like latecomers still have a chance, once they both get tired. This kind of competition method is impossible for small and medium platforms to play with.
View OriginalReply0
MrRightClickvip
· 12-11 07:33
It's a money-burning war, see who burns out first... But honestly, with these two platforms competing like this, users actually end up enjoying it lol It really just comes down to who has more money, but in the long run, can the unit economics actually work? I'm a bit skeptical Kalshi and Polymarket are both going all-in, but it feels like in the end, it still depends on the product New tricks every day, this pace is honestly a bit excessive... But prediction markets do have potential This is the Web3 version of a money-burning competition, see who can survive until the end Both sides are throwing money to grab territory, but the question is, will users really stay? The king of competition battles, the ones who benefit are definitely us who get to surf the waves haha Unit economics must be crying somewhere in a corner... Polymarket’s latest marketing push is quite extravagant, Kalshi isn’t willing to show weakness either But how long can this money-burning model last? Feels like an adjustment is bound to happen sooner or later
View OriginalReply0
ForkLibertarianvip
· 12-11 01:50
Burning money like crazy, only those who can stick to the end are the winners... It feels like watching two rich kids fight, with so much money they don’t know what to do with it. --- Honestly, I really can't understand the unit economics of these two platforms, I only see money being burned. --- The prediction market itself is fine, but the problem is now it’s all about marketing rather than the product. That’s the tragedy of Web3. --- Kalshi and Polymarket have been arguing back and forth. I just want to ask, do the actual user experiences really differ that much? --- The most exciting part of big capital playing the burning money game is that retail investors like us can still jump on the bandwagon. Let’s keep watching the show. --- I’ve seen too many of these marketing battles, and in the end, the winner is often not the one burning the most money, but the one who lasts the longest. --- Basically, it’s a race for users. But how many of these new users will actually stay to trade? --- Really, there are new activities every day, and I’m almost tired of seeing them... Just asking if it’s worth it.
View OriginalReply0
RugPullAlertBotvip
· 12-11 01:48
The final showdown in the money-burning war still depends on who can survive until the end. It feels like everyone is betting on the level of capital adequacy.
View OriginalReply0
DuskSurfervip
· 12-11 01:44
The money-burning battle, let's see who gives in first... Anyway, I'm just watching two platforms go all out.
View OriginalReply0
fren.ethvip
· 12-11 01:43
The money-burning battle is really here... It feels like watching two rich kids throwing money at each other. The one who goes bankrupt first loses haha
View OriginalReply0
  • Pin
Trade Crypto Anywhere Anytime
qrCode
Scan to download Gate App
Community
  • 简体中文
  • English
  • Tiếng Việt
  • 繁體中文
  • Español
  • Русский
  • Français (Afrique)
  • Português (Portugal)
  • Bahasa Indonesia
  • 日本語
  • بالعربية
  • Українська
  • Português (Brasil)