A certain Layer 1 blockchain just locked in what might be the most aggressive user acquisition play we've seen. Starting Q2 2026, their tech gets baked directly into 170 million smartphones rolling off production lines each year. No app store visits. No friction.

The real kicker? 680 million existing device owners suddenly have blockchain wallets sitting in their operating systems. They won't even realize it until they need it. Meanwhile, 20,000 physical retail locations are preparing to accept stablecoin transactions through native payment rails.

Compare that to how most projects operate: begging users to navigate app stores, granting permissions, managing seed phrases. This approach flips the entire adoption model. The wallet finds the user, not the other way around.

Whether this translates to actual on-chain activity remains the billion-dollar question. But as a distribution strategy? It's making every other L1 team reconsider their growth playbook.