This week's dropping some fire on company narrative strategy. You know those 101 billboards everyone's chasing? We're diving deep into bubble mechanics and when to actually care. But here's the real juice: narrative-multiples in the build phase. Think of it like this—companies that nail the AI pivot aren't just adding features, they're strapping on supersonic turbines mid-flight (Boom style). The leverage shifts everything: go-to-market velocity, valuation multiples, even how you frame the entire story. Gonna break down exactly how founders should think about riding vs. creating narrative waves when AI's rewriting the playbook. Stay tuned.