Traditional finance has been hit hard by Web3 once again!

Pineapple Finance recently made a major move—directly bringing a mortgage asset pool worth billions onto the Injective blockchain. If this had happened before, it would be hard to imagine.

Anyone who has taken out a mortgage knows that pain, right? Piles of paper documents signed until the hands go numb, repeated confirmations through intermediary processes, settlement cycles often taking half a month or more. Now, all these assets are digitized and uploaded to the chain, with every transaction verifiable in real-time on the blockchain, and smart contracts executing automatically, eliminating countless middle steps.

Why choose Injective? The technical advantages are clear—zero Gas fee transactions combined with millisecond-level settlement speeds make large-scale asset migrations effortless. Pineapple Finance has also explicitly stated that INJ will be their long-term strategic core. This bet on DeFi infrastructure is very clear.

Even more interesting is their future plan: they intend to launch tokenized mortgage products. In simple terms, mortgages worth millions can now be divided into small shares and circulated on the chain. Ordinary investors can buy a portion of mortgage rights for just a few hundred dollars, and institutions can also allocate real assets through this method to earn stable returns. Lower barriers, increased liquidity, and naturally, a more active market.

Currently, the first batch of assets worth hundreds of millions has been deployed on-chain, with the entire process open and transparent. Traditional finance’s "heavy asset" business of mortgages is being redefined by blockchain technology.

How much potential does this multi-billion asset on-chain bring to INJ? Can mortgage tokenization truly succeed?