Sam Altman just dropped an interesting nugget about OpenAI's partnership with Disney. According to him, they're banking on this collaboration to pull in some serious incremental revenue. The deal signals a fascinating shift—traditional entertainment giants are now actively integrating cutting-edge AI capabilities into their ecosystems. While specifics remain under wraps, the move hints at potential applications ranging from content creation tools to immersive experiences. It's another data point showing how AI companies are expanding beyond pure tech circles into mainstream industries. The revenue expectations suggest this isn't just a pilot project but something they believe has real commercial legs. Worth watching how this unfolds, especially as other studios might follow suit.