Here's the thing about Nubank: the name screams "bank," but legally? It's something else entirely. They're facing a real branding paradox—when your name promises one thing and your regulatory status delivers another, that's not just confusing. It's a whole identity problem waiting to be untangled.

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • 6
  • Repost
  • Share
Comment
0/400
0xSunnyDayvip
· 11h ago
Haha, nubank, that name is really clever. Calling itself a bank but doing non-bank things... Isn't this just digging its own grave?
View OriginalReply0
DuskSurfervip
· 12-11 16:57
The name is Bank, but legally it's not, and this trick is really clever, haha.
View OriginalReply0
Ser_This_Is_A_Casinovip
· 12-11 16:54
This name is just a trap. It operates under the guise of a bank but isn't legally recognized as one. The sense of disconnect is incredible.
View OriginalReply0
ZkSnarkervip
· 12-11 16:49
well technically nubank's doing the classic "promise one thing, deliver regulatory compliance™" dance—imagine if your identity was just a bad proof sketch lol. the branding paradox hits different when regulators won't sign off on your actual vibe ngl
Reply0
CoinBasedThinkingvip
· 12-11 16:38
The name is actually not "bank," but that's a common trick in Web3. Just changing the name to deceive people, huh haha
View OriginalReply0
StakeOrRegretvip
· 12-11 16:30
Nah, this is just outrageous. The name is written as "bank," but legally it’s not. Isn't this just playing with words? ... Nubank has indeed dug a pit this time.
View OriginalReply0
  • Pin
Trade Crypto Anywhere Anytime
qrCode
Scan to download Gate App
Community
  • 简体中文
  • English
  • Tiếng Việt
  • 繁體中文
  • Español
  • Русский
  • Français (Afrique)
  • Português (Portugal)
  • Bahasa Indonesia
  • 日本語
  • بالعربية
  • Українська
  • Português (Brasil)