Bob Iger just dropped something interesting about his company's massive move into artificial intelligence. The entertainment giant's CEO revealed they're putting a billion dollars into OpenAI—not just as a financial play, but as what he calls "a way in" to the AI revolution.

"We want to participate in what Sam is creating, what his team is creating," Iger explained during a recent interview. That's a pretty direct statement about their intentions.

This isn't pocket change we're talking about. A ten-figure equity stake signals they're serious about getting embedded in whatever OpenAI is building next. Whether it's content creation tools, distribution innovations, or something else entirely, the Mouse House clearly wants a front-row seat—and some influence—in how AI reshapes media.

The timing's notable too. While everyone's debating AI's impact on creative industries, one of the biggest entertainment players is betting big that being inside the tent beats watching from outside. Iger's essentially saying they'd rather help shape the technology than react to it later.