2025-12-11 20:46:33

Electric vehicle maker Rivian is reportedly working on proprietary AI chips for its next-generation vehicles. The move would reduce reliance on NVIDIA's hardware, which currently powers many autonomous driving systems. This shift mirrors a broader trend where automakers are bringing chip design in-house to cut costs and gain better control over their tech stack. NVIDIA has dominated the AI chip market for years, but companies across industries are now exploring alternatives. For Rivian, custom silicon could mean faster iteration cycles and potentially lower production expenses as they scale up manufacturing.

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P2ENotWorking

· 7h ago

Rivian's self-developed chip? Another one aiming to challenge NVIDIA? Uh... can it succeed this time?

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DeFiDoctor

· 12-11 21:16

The consultation records show that Rivian's recent moves are somewhat like gradual therapy—reducing dependency on NVIDIA. Developing in-house chips can indeed lower costs, but risk warnings are coming: if protocol code vulnerabilities are not properly addressed, customized solutions could become bottlenecks. It is recommended to regularly review supply chain stability.

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BrokenDAO

· 12-11 21:13

Another story of "self-developed chips reducing costs," heard too many times. The problem is, who can guarantee that Rivian won't follow Tesla's old path of self-research—burning money, delays, and ultimately having to revert to off-the-shelf solutions. This is a distortion of incentives; management always wants to prove they can do better.

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FlatTax