New York State Leads Legislation to Regulate AI Advertising: Disclosure Requirements and Portrait Protection in Parallel

【CryptoWorld】The race for AI regulation in the US is becoming increasingly intense. New York State has just become the first in the US to establish clear regulations on AI-generated content in advertising.

The two new laws signed by Governor Hochul include one that mandates advertisers to “clearly disclose” when using AI-generated actors, and another that directly bans the use of deceased actors’ digital likenesses without permission. This reflects a real-world issue: as AI synthesis technology becomes more realistic, protecting the rights of consumers and public figures is becoming urgent.

Interestingly, this proactive state-level regulatory stance contrasts with the voices at the federal level. The recent executive order signed by Trump threatens to cut federal funding to states implementing “strict” AI regulations—clearly targeting proactive states like New York. A clear policy divide is emerging between lenient and strict regulation approaches.

For the AI industry, digital assets, and the entire Web3 ecosystem, the direction of this regulatory game warrants ongoing attention. The clearer the rules become, the more likely compliant projects will find a stable development environment.