Luffa: The Privacy Social Killer Connecting Web2 and Web3

After Brother Sun was hacked, and the First Sister was hacked
It feels like a privacy-protecting, encrypting messaging app that is also decentralized is really too important!

Recently, I came across an article on Odaily mentioning Luffa @LuffaMessage, which seems pretty good. Everyone can take a look.

Here is the original text:

Luffa is a Web3 social platform built on Endless Protocol @EndlessProtocol
Focused on creator economy and encrypted private communications
But it is not just a social platform
It is also the foundational infrastructure for secure social interactions within the Web2 and Web3 ecosystems

Download link:

Luffa's positioning is very clear: to be the world's most secure social App

Luffa is based on Endless Protocol's distributed encryption architecture, solving user data sovereignty issues from the ground up:
No phone number or email registration required (using DID accounts or seed phrases), end-to-end encryption (E2EE) ensures messages are only visible to sender and receiver, decentralized storage distributes data across global nodes, avoiding single points of failure

In terms of ecosystem value, Luffa has built a closed-loop system:
Users can perform encrypted cryptocurrency transfers, NFT transactions directly within secure chats, and even offline purchases through Luffa Card (Visa supported)
It also integrates AI translation, assistants, and MiniApps, lowering the development threshold for Web3—developers can build applications via drag-and-drop instead of coding blockchain from scratch, promoting the migration from Web2 to Web3, forming a “social as ecology” network effect

In the Web3 narrative, Luffa plays a key role as a “privacy-level infrastructure”:

V神 donated 256 ETH to two encrypted communication projects, Session and SimpleX, showing that V神 highly values encrypted communication projects

Compared to privacy communication projects like Signal, Session, and Element, Luffa is more like a Web3 “super connector”:
Bridging social, DeFi, and AI, strengthening “decentralization = security + freedom,” and driving the shift from “optional privacy” to “necessary infrastructure,” especially in 2025 when hacking attacks are frequent, symbolizing Web3’s counterattack on Web2, helping users transition from passive victims to data sovereignty holders

In the future, as the Endless mainnet expands, Luffa will further embed into climate technology and green AI fields, supporting Web3’s sustainable narrative

If we talk about Luffa’s highlights, there are quite a few, as mentioned earlier:

No need for phone number/email, register with DID accounts or seed phrases, no approval threshold, completely preventing identity leaks from the source, far surpassing Signal in anonymity

E2EE ensures messages are only visible to both parties; decentralized storage distributes data across global nodes, no central backup, even if servers are hacked, hackers cannot read the data; more comprehensive than Session’s onion routing

Built-in wallet, payments (supporting multi-currency transfers/NFT), AI assistant (real-time translation), and MiniApp, enabling “social as transaction,” users can monetize while chatting, different from Element’s high threshold

Highly user-friendly, attracting crypto enthusiasts and high-net-worth users, available on Google Play and the App Store, completely free with no subscriptions

In the future, I believe Luffa will become more intelligent in AI, have more consumption scenarios, broader applications, and bring better benefits to users

Honestly, I am quite optimistic. Luffa truly aims to solve privacy issues, and connecting Web2 and Web3 is a very important step for application deployment

Currently, Luffa has over 1 million registered users
But I still think it’s early stage
I recommend everyone to download and try it
There might be surprises!

#隐私通信 #Luffa