Lucie Calls Out the SHIB Burn Scam: Why Real Token Support Demands Consistent Action

The Shiba Inu team’s marketing voice, Lucie, has launched a direct attack on a widespread tactic plaguing the crypto space: projects burning SHIB through obscure tokens to pump their own assets. Her commentary cuts through the marketing noise that’s become rampant in meme coin communities.

The Real Problem: Performative Burns Without Substance

According to Lucie, this practice represents “the biggest crypto nonsense” she’s witnessed firsthand. The scheme works like this—a new project creates their own token, uses it to burn SHIB, then broadcasts the burn as proof of community support and token strength. Sounds noble, right? The reality is far different.

“Using an unknown shitcoin to burn your favorite asset” is exactly what Lucie condemned. The flaw in this approach? No sustained impact. Without systematic, daily burns backed by real economic incentives, the entire exercise becomes theater. Lucie’s stance is clear: “If you want to support your token, burn directly or just buy more.”

The distinction matters enormously. Direct burns—whether from team treasuries or community wallets with transparent mechanisms—create genuine deflation. Random third-party burns? They’re disconnected from actual token economics and often serve as exit liquidity for the burning project itself.

Why Consistency Beats One-Time Stunts

When Lucie emphasized “persistent daily burns,” she wasn’t being pedantic. Token mechanics don’t care about feel-good moments; they respond to structural incentives. A project burning millions of SHIB once generates hype but achieves nothing long-term. Consistent, predictable burns reshape token supply dynamics and create real scarcity pressure.

This became evident in real-world examples. In March 2025, teams behind the CENT meme coin executed two substantial burns, each removing 1 billion SHIB from circulation. Later that year, another actor burned several billion more. Yet without ongoing mechanisms, these events fade into history without lasting effect.

SHIB’s Real Numbers: What Actually Matters

Current data paints the real picture. Over the last 24 hours, the Shiba Inu community burned 28,793,847 SHIB, reducing circulating supply by 1.76%. With 589 quadrillion SHIB in circulation, every burn creates incremental scarcity. But that’s precisely the point—SHIB’s deflation requires institutional discipline, not viral moments.

Even AI agrees with the assessment. When posed the question directly, ChatGPT’s response validated Lucie’s critique: burning assets through unrelated tokens is “a gimmick and often a trap.” The AI-generated suggestion for real support? “Burn directly from project supply or revenue, implement transparent automatic mechanisms, or enable community participation through trackable channels.”

The Bottom Line for Token Supporters

Lucie’s message resonates beyond SHIB. Any project claiming commitment to token support must demonstrate it through structure, not spectacle. The days of calling something a “burn initiative” when it’s really a cross-promotion scheme are ending. Real support means taking the harder path—consistent action, transparent mechanisms, and genuine supply reduction that compounds over time.

The SHIB community has learned this lesson. Which other projects will?