The Trump family is betting on cryptocurrency: The financial empire changes course

During his second term as president, Donald Trump does not hide his involvement in transforming his family’s finances — Bitcoin is becoming a central element of this strategy. Billion-dollar investments, overseas tours of his sons, and a network of affiliated companies entering the cryptocurrency market paint a picture of a completely new direction for the Trump empire. However, the stock market results tell a different story.

How Trump Media is transitioning to Bitcoin: The $2.5 billion purchase plan

Trump Media and Technology Group, the parent holding company of the Truth Social platform, has made a decision that aims to change its future. The company has resumed an aggressive Bitcoin acquisition strategy by raising $2.5 billion in capital. The deadline for finalizing the entire operation is set for May 29.

The financing structure includes two pathways: an issuance of common shares worth $1.5 billion and convertible bonds valued at $1 billion. Considering that the company had only $759 million in cash and securities in the last reporting period, such external capital raising was a necessary condition for executing the project.

Devin Nunes, serving as CEO of Trump Media, did not hide his enthusiasm: he described Bitcoin as a “fundamental instrument of financial freedom,” positioning this investment as a strategic milestone for the entire group.

The president’s sons on the front lines promoting the cryptocurrency industry

Donald Trump is not only changing his business strategy — he is making the entire matter a family mission. Politically, they have introduced pro-privacy regulations, halted federal proceedings against blockchain companies, and granted pardons to major figures in the sector. Now, the media scene belongs to his sons.

Donald Trump Jr. and Eric Trump are traveling through major global financial centers, giving speeches at conferences in Dubai, Abu Dhabi, Washington, and Las Vegas, accompanied by Vice President J.D. Vance. This intense promotional campaign has attracted media attention, especially due to potential conflicts of interest — the family’s fortune is now directly linked to Bitcoin’s price.

Paradox: Trump Media is losing, but the family is holding strong

The Truth Social platform is not delivering the expected financial results. In the last quarter, revenue was only $820,000, while operating losses reached $38 million. Scaling this to the entire year 2024, the net balance shows a deficit of $401 million.

Despite these concerning figures, Donald Trump maintains strategic holdings worth $2.6 billion in the company through a fund managed by his son. The decision to enter the Bitcoin market thus appears to be an attempt to reverse unfavorable trends.

Trump’s ecosystem enters the cryptocurrency arena

The announcement of Trump Media has attracted the attention of other entities connected to the president’s circle:

• PSQ Holdings, where Donald Jr. serves on the board, has begun exploring cryptocurrency investments as a component of its asset portfolio
• Strive Asset Management, co-created by Vivek Ramaswamy, launched a dedicated Bitcoin fund with a capitalization of $750 million in the same timeframe
• Twenty One Capital, a new venture co-founded with Tether, SoftBank, and the family of Commerce Secretary Howard Lutnick, also shows ambitions in this sphere

This ecosystem activity is not accidental. Other global players — Michael Saylor with his Bitcoin-first strategy, Elon Musk’s Tesla, Japan’s Metaplanet ( where Eric serves as an advisor ) — already demonstrate significant positions in BTC. The latest player in this alliance is Hut 8, which has acquired the role of the main shareholder in a Bitcoin mining operation supported by the Trump family.

Bitcoin growth versus stock decline: Unequal trajectories

While Bitcoin broke the $112,000 level last week (current price: $87.25K, up 0.24% over the past day ), Trump Media’s stocks are moving in a diametrically opposite direction. Since Trump’s election in November, Bitcoin has gained 55%, while Trump Media’s securities have lost 34% — this divergence highlights a fundamental inconsistency in the strategy.

Future outlook: High-stakes gamble or calculated business move?

Donald Trump has consolidated his commitment to cryptocurrencies, involving the entire family and a network of related enterprises. Billion-dollar investments, global promotional tours, and expanding partnerships create the impression that the Trump family is betting their financial future on one card — Bitcoin.

However, the contrast between the rising BTC price and the falling value of Trump Media’s stocks suggests that even with top-level support, precise execution and market fundamentals remain key challenges. The question market observers are asking is simple: is this a well-thought-out transformation of a business empire, or an example of overcommitment to a single goal?