Another day, another rewards cycle ending. Just caught the final batch of peaq airdrops and honestly, it hits different when you know it's the last one.

Not gonna lie—watching the team wind down the incentive program stings a little. But here's the thing: these reward initiatives are deceptively easy to launch, right? Throw some tokens at users, watch engagement spike. Problem is, keeping it sustainable? That's the real puzzle. The numbers don't lie. If the rewards aren't translating into long-term retention and actual protocol usage, you're basically bleeding capital with nothing to show for it down the line.

It's the hard truth nobody wants to admit when they're hunting APY—programs built on unsustainable incentives eventually collapse. The projects that make it are the ones willing to make these tough calls early.