A leading compliant platform recently launched a customized stablecoin solution, allowing enterprises to quickly issue their own branded stablecoins based on this service. The platform provides asset custody and risk control support, and users can also earn rewards during the holding period—this model is actually similar to the co-branded stored-value cards used in malls and restaurants, with lower thresholds and more flexible gameplay.

Imagine a future where, in consumer scenarios, various merchants, platforms, and even content communities can launch their own stablecoins, forming an exclusive value circulation ecosystem. This not only helps lock in user loyalty but also opens up new payment and incentive channels. Stablecoins are evolving from mere transaction media into bridges that connect to the real economy.