Sports IP Meets Web3: How Hong Kong Stock Companies Are Using Blockchain to Redefine Digital Collectibles?

【ChainWen】 Recently, I came across an interesting case. Hong Kong Stock Exchange listed company Tianji Holdings (Code 1520) revealed in a supplementary announcement that out of the HKD 60 million they raised, about HKD 10 million will be invested in sports intellectual property projects. It doesn’t sound like a new thing, but the approach is a bit different.

This company plans to use Web3 blockchain technology to “put sports IP on the chain.” Simply put, it means moving digital products related to La Liga clubs onto the blockchain to create traceable digital identities—sounds very much like the idea behind NFTs. Each product is unique and has a complete on-chain record.

What’s even more interesting is that they also integrated AI and VR technologies. For example, fans can scan sports collectible cards, and videos, animations, or even real-time interactions will pop up on the screen. This instantly brings static collectibles to life. Along with digitalization, there are also practical use scenarios.

Looking at their fundraising plan, the 16.6% allocation of funds also reflects their emphasis on this business area. Sports IP inherently carries traffic and a fan base, and integrating blockchain can indeed open up new monetization opportunities. Product promotion, member interaction, ecosystem building—there’s still a lot of room for imagination.

This can be seen as a fairly practical collision between traditional sports assets and Web3.