The Telegram network executes a massive operation of virtual collectibles inspired by the legendary fighter Khabib Nurmagomedov, marking a significant milestone in the adoption of digital assets on the crypto platform.

## Details of the Digital Papakha Issuance

During the weekend of November 23, Telegram completed a staggered auction of 29,000 virtual papakhas from the former UFC lightweight champion. The operation was structured into 290 competitive rounds of five minutes each, allowing multiple participants to acquire these digital assets of the Russian fighter.

The average price of each papakha reached 10,100 Telegram stars, equivalent to approximately 103 Toncoin (TON) or its equivalent per unit. This valuation generated a total revenue close to $4.35 million, establishing the operation as one of the largest collectible launches in the TON ecosystem.

## Asset Features and Utility

These papakhas were issued directly on the TON blockchain, offering owners multiple trading options. Holders can exchange their papakhas for Telegram stars or Toncoin, or alternatively, transfer them to external platforms where they function as fully tradable NFTs.

Pavel Durov, founder of Telegram, positioned these digital collectibles beyond their speculative nature, calling them "socially significant NFTs" that transcend mere monetary value, suggesting a cultural and collectible dimension around Nurmagomedov’s figure.

## Implications for the Crypto Ecosystem

This operation reflects the growing integration of Telegram into the digital assets space, leveraging its massive user base to validate NFT distribution mechanisms. The successful commercialization of the papakha demonstrates that collectibles linked to recognized personalities have real demand in the crypto market, especially when backed by reliable infrastructure like Telegram.