A platform's letting regular people bid for restaurant reservations—paying what they think it's worth—and the industry's losing it. Classic turf war. The old guard hates it because it exposes something uncomfortable: their reservation systems were never about fairness or scarcity. They were about artificial control. Once price discovery kicks in, everything changes. Diners get transparency. Seats flow to whoever values them most. The restaurants? They're suddenly visible what tables are actually worth. Whether this survives industry pushback is another story, but the real question is—why did it take this long for markets to work like markets.