The NFT landscape is shifting away from speculation-driven cycles. What's gaining traction now is substance—utility, community coordination, and meaningful incentive structures that actually keep users engaged.

There's an interesting approach emerging where platforms stop treating marketplaces as just a feature bolted onto their service. Instead, they're architecting them as interconnected systems. User activity generates momentum, that momentum unlocks progression milestones, and hitting those milestones triggers real rewards. It's a feedback loop that ties community participation directly to value creation. That's the infrastructure Web3 projects are betting on moving forward.