Accounting firms are also beginning to take cryptocurrencies seriously.

On January 4th, news showed that traditional giants like PwC are changing their attitude towards digital assets. For years, they maintained reservations, but now they have decided to increase their involvement. What’s the background? The new US government has shifted its stance on digital assets—from previous watchfulness or even aversion to a more open attitude.

Paul Griggs, head of PwC in the United States, explicitly stated that they see development opportunities in the cryptocurrency industry. This signal is very important. Why? Because it means that the entire traditional finance and enterprise services sector is beginning to reassess its position within the Web3 ecosystem.

From an accounting perspective, this is a major shift. What does PwC’s investment mean? It indicates that issues like financial compliance, auditing standards, and tax treatment of crypto assets are being taken seriously by the mainstream. This actually enhances the maturity of the entire industry.

In plain terms, the entry of traditional large institutions often signals a turning point where the market moves from the fringe to the mainstream. PwC’s actions this time, to some extent, reflect the trend of cryptocurrencies gradually integrating from “alternative assets” into the mainstream financial system.