Today, let's not talk about coin prices. Instead, I want to share an interesting phenomenon—the "reverse hype" in the MEME coin ecosystem.

Think about the old patterns: once a MEME coin gets featured on a big V channel or gains celebrity attention, the market starts dreaming—riding the wave of popularity, making a quick surge, and then its prospects are "endlessly" depicted. This logic has persisted for a long time.

But in recent months, the scene has flipped.

Looking at the story of $HakiMi makes it clear—it's not the coin riding the brand, but the brand reverse riding its traffic. The most straightforward example is Joyoung's operation. They found that the activity and exposure of the MEME coin community had grown to a certain level, and instead of ignoring it, they actively participated through collaborations, topic interactions, and even co-branded efforts, leveraging these projects'传播力 to boost their own brand exposure.

What does this mean? The heat of MEME coins has shifted from "seeking exposure" to "being sought after for traffic." From passively riding the hype to actively attracting brand collaborations. The hierarchy within the ecosystem has quietly reversed.

This not only reflects the increasing influence of the MEME coin community but also indicates that the entire market is seeking new ways to demonstrate value. Brands are no longer lofty enablers but have become participants who need to engage. It's quite surreal, but this is how things are now.