2026-01-05 09:24:40

How did traditional financial giants like PwC suddenly embrace crypto?

CEO Paul Gregs' recent statements provide the answer—after maintaining a cautious stance for a long time, PwC has decided to officially get involved.

In simple terms, they are not suddenly optimistic about cryptocurrencies themselves, but have realized one thing: the regulatory environment in the United States is changing. Specifically, during the Trump administration, the attitude towards the crypto industry was noticeably different. Friendly regulatory signals, redefined compliance boundaries, and open windows for institutional entry—all of these are not unfounded.

The key point is, this is not just a temporary adjustment by a single company. For audit and consulting giants like PwC to make decisions, there is a strict risk assessment behind it. Their change of tone indicates what? It shows that the entire traditional financial sector's understanding of crypto is updating.

From Bitcoin's long-term liquidity perspective, this institutional-level entry expectation could become an important driving force for the market this year and next. If this trend continues, perhaps the altcoin season is really coming. But all of this depends on how long the policy direction can be maintained.

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TokenTaxonomist

· 01-08 07:47

per my analysis, pwc's pivot isn't about believing in crypto—it's about reading the regulatory spreadsheet. nothing more, nothing less.

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fren.eth

· 01-08 03:42

The big fish is finally starting to move, this is the real signal... But to be honest, I'm more concerned about how long this regulatory window will stay open. After all, who can say for sure what Washington will do? When institutions like PwC change their stance, it definitely indicates a shift in the wind, but don't be fooled. We still need to see how subsequent policies are implemented. If this can really last until next year, BTC liquidity might truly explode... Altcoin season might not be just a dream. They actually knew the value of crypto long ago, they just couldn't act on it before. Now that the environment has loosened, they're all coming out. Regulatory friendliness ≠ eternal friendliness. Be prepared for sudden changes, brother. The entire Wall Street is waiting for this signal. Once institutions flood in, how can retail investors still rush in... Ultimately, everything is decided by the political cycle. Short-term gains are nice, but long-term depends on who is sitting in Washington.

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LayerHopper

· 01-05 23:08

Now PwC can't sit still either. As soon as the policy wind blows, they all shift their stance. Truly remarkable.

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StableNomad

· 01-05 09:53

actually, pwc doing a 180 just screams "follow the regulatory tailwinds" to me. not exactly bullish on crypto itself, more like they're hedging against looking stupid in 5 years. reminds me of when every bank suddenly "discovered" blockchain after 2017... didn't age great statistically speaking.

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LazyDevMiner

· 01-05 09:52

真的假的，PwC都开始玩了？这下传统金融是真的怕被甩开了

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EthMaximalist

· 01-05 09:52

Now the traditional giants really smell the opportunity. It's not that they are optimistic about cryptocurrencies, but simply because the political climate has shifted. PwC changing its stance is a signal that big players are coming in to stir the waters... Is it the season of copycats? Let's see how long the policies can hold up before making any judgments. The wind can change quickly. Major institutions are already in. Should retail investors buy the dip or run? Honestly, it's a gamble on whether Trump's attitude remains unchanged. If he really turns hostile, what then?

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SchrodingerProfit

· 01-05 09:40

PwC this wave is really a trendsetter; big institutions move in unison. Traditional finance has a keen sense; as soon as policies relax, they immediately sense it. Are altcoins saved now? Or should we first see how long they can hold on? If the regulatory-friendly period can be extended, profits will skyrocket; if it repeats, caution is needed. I see the FOMO from institutional entry; the key issue is still sustainability.

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