Robinhood Deepens Focus on Advanced Crypto Traders Amid Market Volatility

2026-01-05 21:56:09

Source: CryptoNewsNet Original Title: Robinhood leaning into advanced traders as crypto volatility reshapes user behavior Original Link: A leading trading platform is sharpening its focus on advanced crypto traders, a pivot that reflects evolving customer behavior during a volatile year for digital assets.

“What we’ve seen really depends on the customer segment,” a crypto business leader noted in an interview.

“We have a lot of customers that are a bit younger. For them, they see this as a ‘buy the dip’ opportunity because they have a longer-term horizon, so they care less about short-term impact.”

But the platform is also seeing a growing segment of more sophisticated users who are trading more frequently, including day trading and managing cost basis strategies.

“We’ve seen a lot more activity from our advanced trader segment,” the executive said. “It’s a combination of having more advanced traders now, and also more tools for them to use.”

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