When most people are still deterred by the complexity of blockchain, a voice asks: Why must technology make ordinary people dizzy?

NEAR's answer is straightforward—don't let blockchain adapt to the thinking of geeks; instead, make it adapt to human intuition.

**From Complexity to Accessibility**

Imagine this change: log in directly with an email address, just as simple as posting on Weibo; transfer fees automatically disappear, no need to calculate Gas parameters; write smart contracts in JavaScript, no need to learn the high-threshold Solidity; and a simple identity marker—yourname.near, easy to remember like a domain name.

These seemingly minor improvements are actually dismantling the technical barriers between ordinary people and blockchain.

**The Real World Awaits**

Starbucks members? Scan a code to claim NFT benefits, no need to understand sharding. International aid? Directly verify the location of supplies, smart contracts execute automatically, no need to read code. Small business finance? Use Excel skills to handle on-chain accounts, no need to switch careers and learn new technology.

This is the ultimate goal of blockchain—transforming from a geek playground into a societal infrastructure.

**Why Now Is the Critical Moment**

Blockchain faces a paradox: the more advanced the technology, the higher the threshold; the more distant the user, the more limited the application. Most people don't care about the principles of distributed ledgers; they just want convenience.

NEAR bets on this reverse logic: not to weaken technology, but to hide it behind a simple interface. Enable grandma to get started in three minutes, let company finance handle accounts with familiar tools, and let consumers use blockchain services seamlessly like Alipay.

This is not a regression of technology; rather, it is a sign of maturity.