In discussions on the exchange plaza, how to find low-risk, high-potential targets in the new cycle is always a topic of concern for investors. Recently, I noticed a phenomenon: projects that can deeply integrate with leading exchanges and have real business support tend to receive significantly more funding and traffic.

The Walrus project is very representative. It didn't rise to fame through hype, but through a series of tangible ecological collaborations—integrating with exchange high-level financial products, jointly launching RWA listing channels, and connecting on-chain liquidity pools—achieving deep binding with top exchanges. As a result, WAL, which was once an obscure small coin in the storage sector, has directly become a focal point for users in the new cycle of the plaza.

From an investment perspective, what is the underlying logic behind this? I will analyze the ecological linkage value, profit scenarios, and how to layout these three dimensions.

**First: Exchange recognition itself is a form of endorsement**

A fundamental logic in the crypto world—endorsement from exchanges is highly valuable. Projects that are deeply integrated into the ecosystem of top exchanges often gain multiple supports: traffic, capital, and resources. The recent surge in WAL's popularity is precisely because of this.

Regarding financial channels: Walrus is one of the few storage projects that can access advanced exchange financial products, which in itself indicates the level of recognition from the exchange regarding the project's credibility. Through financial products, WAL quickly connects with the funds of a vast user base, with pledged scales doubling in the short term, and the circulating supply in the secondary market decreasing significantly. Naturally, this provides strong support for the price trend. It’s important to note how strict top exchanges are in reviewing financial partners—only projects with genuine, compliant, and reliable operations can be selected.