Those who say they don't want gold are the most honest in their actions.

According to data released by the World Gold Council, the price of gold has hit a new high 53 times in 2025, driving the physical gold ETF market to break the historical record of over $89 billion. This reflects not only pure financial data but also serves as a mirror to the collective psychology of global investors.

When you observe this market trend carefully, you'll notice an interesting phenomenon: amid the market volatility triggered by AI and the increasingly fierce trade frictions, all kinds of capital are flocking to gold simultaneously. This is neither a coincidence nor traditional conservatism—it's the instinctive demand for safe-haven assets that investors have developed after multiple economic cycles.

The role of gold is very subtle. In a time when fiat currencies are frequently fluctuating due to inflation pressures, its stability—independent of any credit system—becomes especially valuable. In comparison, even cryptocurrencies struggle to match its performance in extreme market conditions. This is why, regardless of technological advancements, this asset chosen by humans thousands of years ago still holds an irreplaceable position in the digital age.

From another perspective, behind the record-breaking gold prices, it actually reflects the increasing uncertainty in the global economic environment.