Here's the typical blueprint behind gaming scams in the Web3 space:

It starts simple—developers build a game, then recruit a couple of paid moderators to spam hype across Telegram and Discord channels relentlessly. Meanwhile, they're collecting capital from private investors at attractive valuations. Next comes the token distribution: they hand out large allocations to influencers and KOLs, tokens that carry zero actual value or utility. Finally, they launch an NFT collection marketed as "in-game assets," purely designed to extract quick cash from the community before vanishing.

The whole cycle—from development to rug—is engineered for maximum extraction with zero regard for sustainable gameplay or real utility.