It's puzzling to see why some projects roll out founder-led ETFs when they seem disconnected from the main operation. There must be some strategic angle—maybe it's a play for traditional finance credibility, or simply greasing the wheels for broader market adoption. Either way, the ETF landscape has gotten pretty crowded these days. The space used to mean something different. Now you've got all sorts of products flooding in, diluting what made them interesting in the first place.