The difference between Web2 and Web3 marketing playbooks is pretty wild once you really look at it. Web2 marketers measure success in qualified leads and pipeline metrics—they'll tout a 20% increase in MQLs/SQLs that supposedly drove a 100% revenue bump across different customer segments. Sounds impressive on paper. Web3? The game is totally different. Community growth is the flex. You've got teams scaling Discord from zero to a million members and treating that like the ultimate victory. Different metrics, different mindset, different definition of what "winning" looks like. The contrast says a lot about where each ecosystem's priorities actually sit.