Recently, new players have entered the DeFi lending market. A crypto project supported by a well-known political family background, World Liberty Financial, has officially launched its lending product—World Liberty Markets, this time directly targeting the on-chain credit trading sector.

The product is currently available in web version. In simple terms, users can deposit $USD1 stablecoins or other supported assets, then either lend for profit or use them as collateral to borrow money. This marks a key milestone for the $USD1 stablecoin—initially just a medium of exchange, it is now beginning to carry financial functions that generate returns. The entire platform is built on Dolomite’s infrastructure.

In terms of asset pool design, besides $USD1 itself being lendable, it also supports various cryptocurrencies as collateral. These include the $WLFI governance token, $ETH, and a wrapped version of Bitcoin from a major platform. Such diversified collateral options indeed increase the platform’s flexibility.

However, how the lending interest rates will evolve ultimately depends on actual market performance. The official team has clarified that the mobile app and more features are still in development and will be released gradually. So, currently, it’s basically a web-based testing phase.

From a market perspective, this is another increase in players in the DeFi lending track. Whether it can form competitive lending rates and user stickiness still depends on future operations and market reactions.