2026-01-13 11:45:36

The most powerful marketing for crypto projects is not about throwing money and creating hype, but about making the product intuitive and easy to use. Users can understand how to operate it right away without complicated documentation; the feature design is straightforward enough to explain in a few words; once the experience is comfortable, users will naturally come back. This is the ultimate marketing—letting the product speak for itself.

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LayerZeroEnjoyer

· 5h ago

That's right. Projects that constantly shout marketing gimmicks only make users leave after one use. The ones that truly retain users are good products.

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LightningWallet

· 5h ago

That's true, but how many projects can actually achieve that? Most are still just burning money on PR.

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GasFeeDodger

· 5h ago

That's true, but how many projects have actually achieved that in reality? Most are still just flashy packaging with a bunch of gimmicks.

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ZKProofster

· 5h ago

nah, this is where most projects get it wrong. they conflate "simple ui" with "good product design"—two entirely different beasts. technically speaking, you can abstract away complexity all you want, but if the underlying protocol is fundamentally broken or the cryptographic primitives aren't sound, nice buttons won't save you. seen too many "intuitive" dapps built on shoddy implementations.

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