X to strengthen measures against paid promotions—accounts blocked for violating regulations

X is entering a new phase of actively implementing measures to improve transparency on its advertising platform. By introducing stricter disclosure requirements for ads from prediction markets and futures platforms like Kalshi and Polymarket, the goal is to enhance overall platform trustworthiness.

Demands from the advertising platform and implementation of disclosure features

According to reports from multiple industry media outlets, X is solidifying plans to establish clearer advertising display rules than ever before. For paid promotional ads, more detailed information disclosures will be required, creating an environment where users can immediately identify content as advertising. With this new feature, all paid promotions—including ads from financial platforms like Kalshi and Polymarket—will become more transparent.

Penalties for rule violations — what happens when accounts are blocked

Sources involved in monitoring user accounts on X say that accounts distributing ads that do not comply with disclosure rules will be immediately suspended. Being blocked on X not only results in temporary restrictions on the account but may also lead to permanent removal in some cases. This strict approach aims to eliminate fraudulent advertising and misleading content on the platform.

Building trust and complying with regulations

Behind these initiatives is X’s strategy to maintain user trust by strictly enforcing advertising standards. Amid increasing regulatory pressure, voluntary transparency improvements are seen as a way to boost the platform’s credibility. As ads from prediction markets and financial platforms grow, ensuring the accuracy of ad content and tightening display rules are expected to be a significant industry turning point.