Kevin Systrom and his partner Mike Krieger created a true revolution in digital society by launching the photo-sharing service Instagram in 2010. The platform quickly gained popularity, and within just two years, it amassed 30 million active users. Such rapid growth did not go unnoticed by major players in the tech industry. In 2012, the social network Facebook acquired Instagram for an impressive sum—around one billion dollars. This significant transaction made history as one of the largest deals in the IT industry at that time. Paradoxically, at the time of purchase, the new service was not yet generating commercial revenue. However, Kevin Systrom and his team's bold vision for the future of social networks proved to be brilliant, and this risky investment fully paid off.