Brother Ma Ji Huang Licheng: Lost 500 million in half a year, why is he becoming more and more composed?

March 3, 2026, many people will see the same name when scrolling through their phones.

He is 53 years old, everyone calls him Brother Ma Ji, Huang Licheng.

Cryptocurrency suffered huge losses in half a year, pushing him from a legend in the crypto world to the position of liquidation king, but he still looks cheerful, which is both surprising and curious.

We have all experienced that moment when the market suddenly turns around after waking up.

Recently, the US-Iran situation has intensified, and Ethereum plummeted nearly 9% in 48 hours, with the numbers on the screen glaring.

Huang Licheng's total loss in the past half year has reached 74 million USD, approximately 511 million RMB.

Previously, he heavily invested in Ethereum and was regarded by many as a daredevil in the crypto circle.

However, on February 24, he just added another 245,000 USD, about 1.69 million RMB, and then encountered this wave of decline.

This rhythm is very much like the common saying: the more unwilling you are, the more you try to make up, but the more you try to make up, the more exhausted you become.

Since October 2025, he has experienced 145 liquidations.

This means he has been repeatedly wiped out by the market but still insists on holding long positions and not cutting losses easily.

If you have also been navigating the market, you might see a familiar shadow in him: unwilling to admit defeat, wanting to win back what was lost.

But winning back requires more than just courage.

What’s surprising is that his way of dealing with huge losses is beyond many people's expectations.

He posted a self-deprecating message, cutting his own hair, using the saved money to go long on Ethereum, and joking in Taiwanese that the saved money could be used to take girls out for dinner and movies.

This straightforward humor eased the tense emotions, and the comment section suddenly became relaxed, with many people joking that he turned his losses into a joke.

Besides the crypto world, he also spends heavily in the film industry.

His track record is quite honest: he invested in 14 films and lost on 9 of them.

From "Seediq Bale" to the currently popular New Year film "Kung Fu," he has been involved.

Talking about kung fu, he straightforwardly said he would probably lose money but still emphasized his support for domestic films.

This kind of stance earned him a nickname—"Spender Boy."

We worry for him, yet we are also moved by his frankness and generosity.

Here’s a point worth exploring.

Seeing losses as growth, turning pressure into jokes—such optimism can prevent fear from defeating us, but persistence without stop-loss isn’t everyone’s confidence.

The market isn’t short of stories; what’s lacking is reverence for risk.

For ordinary people, behind 145 liquidations are the hard skills of resilience and cash flow.

Some see his approach as courageous, but I prefer to talk about risk management separately: optimism can give us hope, but discipline gives us security.

Handle what needs to be handled, admit mistakes when necessary—facing with a smile isn’t denying risk but walking along a safer path.

So, the more you trade, the more you lose in crypto; the more movies you invest in, the more you lose in film; yet he still says he supports domestic films and continues to go long on Ethereum.

This is his choice and style. It seems like the more he loses, the happier he is, which is indeed rare in the entertainment industry.

When we watch him, we shouldn’t just learn his courage but also learn to protect ourselves amid big swings.

True trust is having an exit route at any time, a direction, and the ability not to be hostage to market fluctuations.

If one day, the market drops nearly 9% again in 48 hours, and your half-year account keeps approaching your psychological red line, what would you do?

Would you stick to the end like him, or set stop-losses, diversify your positions, and gradually regain your rhythm?

This is a real choice facing you and me.

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